{"report":{"title":"Best skincare brands in Canada, according to AI","url":"https://thepromptgroup.com/research/skincare-brands/ca","publisher":"The Prompt Group","author":"Anton Sopov","reportType":"Category benchmark","industry":"skincare-brands","vertical":"Skincare","region":"ca","language":"en","market":"Canada, English prompts","collectedOn":"2026-10-05","collectionNote":"one run, 5 October 2026","datePublished":"2026-10-06","dateModified":"2026-10-06","engines":[{"engine":"chatgpt","responses":50,"note":"167 brand mentions, 73 brands"},{"engine":"perplexity","responses":50,"note":"63 brand mentions, 35 brands"},{"engine":"googleAiOverview","responses":50,"note":"108 brand mentions, 57 brands"}],"licence":"https://creativecommons.org/licenses/by/4.0/","citeAs":"Anton Sopov (2026). Best skincare brands in Canada, according to AI. The Prompt Group Research. https://thepromptgroup.com/research/skincare-brands/ca","limitations":"This is one run, so every share rests on one answer per question per engine; one answer moves a brand by 0.7 points overall and 2.0 points on one engine. Read differences of a few answers as noise and the order of CeraVe and La Roche-Posay as a tie. Twenty Perplexity answers rested on unrelated sources and six Google AI Overview answers were empty, so both engines’ shares are floors. The roster was built in a project set up around The Ordinary’s domain; 105 brands matched and the true number named is higher. Retailers and clinics are not counted as brands unless the roster lists them. The panel is 50 questions in English, and its intent labels are Searchable’s.","methodology":[{"detail":"50 questions we wrote for the category, none naming a brand or a retailer. They replace a first set generated from one brand’s website, which named that brand’s signature ingredients and price points and skewed the ranking towards it.","term":"Panel"},{"detail":"Where to buy in Canada 11 questions, skin concerns and treatments 10, brand choice and value 9, everyday essentials 7, routines and safety 7, skin type and life stage 6. Searchable labels 30 questions commercial, 10 transactional and 10 informational.","term":"Topics and intent"},{"detail":"Run with the country set to Canada and English prompts. Four questions name a city, Toronto, Vancouver, Calgary and Montreal, and three of those were run from that city.","term":"Geography"},{"detail":"One run on 5 October 2026, at about 8:16 pm Eastern. 50 questions across three engines is 150 answers, 50 per engine. Six Google AI Overview answers came back empty.","term":"Collection"},{"detail":"The percentage of the 150 answers, or of one engine’s 50, in which a brand was named. It is not market share, sales or recommendation. One answer can name several brands, so shares do not sum to 100.","term":"Answer share"},{"detail":"Searchable matches each answer against a roster of 193 brands, so a brand outside the roster is not counted. Four pairs of roster names are one brand and are merged. Every brand named is in Figures 1 and 2, and the page shows the first 15.","term":"How brands were counted"},{"detail":"L’Oréal Groupe, Estée Lauder Companies, Canadian independent and other owner are our classification, as of October 2026. Canadian independent means founded and run in Canada and not owned by a multinational, so The Ordinary counts under Estée Lauder Companies.","term":"Parent companies"},{"detail":"A citation is a distinct page linked in an answer, counted once per answer. The 2,304 links recorded become 1,797 citations. Subdomains count under their registrable domain.","term":"Citations"},{"detail":"Each cited domain gets one type: Searchable’s label where it gave one, fixed lists for social networks and forums, and our own label for 124 more domains. Retailers and marketplaces is a type we added for this category, and google.com sits in it.","term":"Source types"},{"detail":"We read all 50 Perplexity answers with their sources. The classification of its unrelated answers is ours and is published with the data.","term":"What we read"},{"detail":"The project keeps collecting. These figures are the run of 5 October 2026, pulled through the Searchable API the same day and available on request.","term":"Frozen extract"}],"questionsAsked":["What is a good gentle cleanser for sensitive skin?","What is the best moisturizer for dry skin in a Canadian winter?","Which skincare brands are best for acne-prone skin?","Which face sunscreens sold in Canada don’t leave a white cast?","What skincare products do dermatologists in Canada recommend most?","Which skincare brands are made in Canada?","Where is the best place to buy skincare online in Canada?","Which luxury skincare brands are actually worth the money?"],"downloads":{"json":"https://thepromptgroup.com/research/skincare-brands/ca/data/report.json","csv":"https://thepromptgroup.com/research/skincare-brands/ca/data/report.csv"}},"figures":[{"number":1,"id":"fig-share","name":"The full ranking","finding":"CeraVe and La Roche-Posay lead, each named in nearly a quarter of answers, with The Ordinary 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