{"report":{"title":"Best wealth management firms in Canada, according to AI","url":"https://thepromptgroup.com/research/wealth-management-firms/ca","publisher":"The Prompt Group","author":"Anton Sopov","reportType":"Category benchmark","industry":"wealth-management-firms","vertical":"Wealth management","region":"ca","language":"en","market":"Canada, English prompts","collectedOn":"2026-10-02","collectionNote":"two runs, 2 October 2026","datePublished":"2026-10-03","dateModified":"2026-10-03","engines":[{"engine":"chatgpt","responses":56,"note":"257 firm mentions, 98 firms"},{"engine":"perplexity","responses":56,"note":"90 firm mentions, 63 firms"},{"engine":"googleAiOverview","responses":56,"note":"177 firm mentions, 57 firms"}],"licence":"https://creativecommons.org/licenses/by/4.0/","citeAs":"Anton Sopov (2026). Best wealth management firms in Canada, according to AI. The Prompt Group Research. https://thepromptgroup.com/research/wealth-management-firms/ca","limitations":"Two runs three hours apart is one collection moment, and the engines moved between them: RBC Wealth Management was named in 16 answers in the first run and 24 in the second, TD Wealth in 18 and 12. Read the order inside the top five as a tie and differences under three points as noise. Perplexity’s answers mostly failed to retrieve relevant sources, so its figures describe the collection rather than Perplexity, and the pooled shares carry that defect. The firm roster was built around Wellington-Altus’s domain and its competitors, so a firm outside it is not counted; 156 firms matched, and the true number named is higher. The panel is 28 questions, and fourteen of them carry almost all the firm mentions.","methodology":[{"detail":"36 tracked questions written to match what a Canadian investor types on the way to choosing a wealth firm. The 28 that name no firm are the panel here. Four name Wellington-Altus and four name Richardson Wealth, Assante, Harbourfront or CI Financial, and all eight are set aside.","term":"Panel"},{"detail":"Firm comparison and reputation 9 questions, choosing an advisor 6, high net worth and business owners 6, fees and cost 4, independent against bank 4, corporate ownership 1. Questions can carry more than one topic, so those do not add to 28. Searchable labels 14 questions commercial, 9 informational and 5 transactional, and those labels are the platform’s.","term":"Topics and intent"},{"detail":"Run with the country set to Canada and the language set to English (Canada). Three questions name a city, Toronto, Vancouver and Calgary, and none names another country.","term":"Geography"},{"detail":"Two runs on 2 October 2026, at about 5 pm and 8 pm Eastern. 28 questions across three engines, twice, is 168 answers, 56 per engine. Two Google AI Overview answers came back empty.","term":"Collection"},{"detail":"The percentage of the 168 answers, or of one engine’s 56, in which a firm was named. It is not market share, assets or client count. One answer can name several firms, so shares do not sum to 100.","term":"Answer share"},{"detail":"Searchable matches each answer against a roster of 143 firms built for this project, so a firm outside the roster is not counted however often it is named. We checked the match for eight firms against the answer text and found no false matches, though it misses some division names. Firm names follow the roster.","term":"How firms were counted"},{"detail":"Bank-owned, not bank-owned and online platform are our classification, by ownership as of October 2026. Richardson Wealth, owned by iA Financial Group, counts as not bank-owned.","term":"Ownership groups"},{"detail":"A citation is a distinct page linked in an answer, counted once per answer. ChatGPT often links the same page twice with different tracking tags, so the 2,827 links recorded become 2,274 citations. Subdomains count under their registrable domain.","term":"Citations"},{"detail":"Each cited domain gets one type: Searchable’s label where it gave one, carried to every engine, fixed lists for social networks and forums, and our own label for 39 more domains. The 272 citations neither covers are unclassified, and the hand labels are published with the data.","term":"Source types"},{"detail":"We read all 56 Perplexity answers with their sources, and every answer that names Wellington-Altus, 33 in all. The Perplexity classification is ours and is published with the data.","term":"What we read"},{"detail":"The project keeps collecting. These figures are the two runs of 2 October 2026, pulled through the Searchable API on 3 October and available on request.","term":"Frozen extract"}],"questionsAsked":["Who are the best wealth management firms in Canada?","Best independent wealth management firms in Canada","Which Canadian wealth management firms are not owned by a bank?","Best private wealth management for high net worth Canadians","Which wealth management firm in Canada is best for business owners?","Should I move my portfolio from a bank to an independent wealth firm in Canada?","Which wealth management firms in Canada have the lowest fees?","How do I check if a financial advisor is registered in Canada?"],"downloads":{"json":"https://thepromptgroup.com/research/wealth-management-firms/ca/data/report.json","csv":"https://thepromptgroup.com/research/wealth-management-firms/ca/data/report.csv"}},"figures":[{"number":1,"id":"fig-share","name":"The full ranking","finding":"Four bank-owned firms and Wellington-Altus sit within six points of each other at the top.","scope":"All 28 questions, 3 engines, 168 answers","caption":"Share of the 168 answers to unbranded questions that name each firm, pooled over two runs.","unit":"%","series":["value"],"rows":[{"label":"RBC Wealth Management","kind":"brand","site":"rbcwealthmanagement.com","value":23.8,"Answers naming it":"40 of 168"},{"label":"BMO Private Wealth","kind":"brand","site":"bmo.com","value":20.8,"Answers naming it":"35 of 168"},{"label":"Wellington-Altus","kind":"brand","site":"wellington-altus.ca","value":19.6,"Answers naming it":"33 of 168"},{"label":"CIBC Wood Gundy","kind":"brand","site":"cibc.com","value":18.5,"Answers naming it":"31 of 168"},{"label":"TD Wealth","kind":"brand","site":"td.com","value":17.9,"Answers naming it":"30 of 168"},{"label":"Richardson Wealth","kind":"brand","site":"richardsonwealth.com","value":14.9,"Answers naming it":"25 of 168"},{"label":"Raymond James","kind":"brand","site":"raymondjames.ca","value":14.3,"Answers naming it":"24 of 168"},{"label":"Nicola Wealth","kind":"brand","site":"nicolawealth.com","value":12.5,"Answers naming it":"21 of 168"},{"label":"Wealthsimple","kind":"brand","site":"wealthsimple.com","value":7.1,"Answers naming it":"12 of 168"},{"label":"Harbourfront Wealth","kind":"brand","site":"harbourfrontwealth.com","value":6.5,"Answers naming it":"11 of 168"},{"label":"Canaccord Genuity","kind":"brand","site":"canaccordgenuity.com","value":6.5,"Answers naming it":"11 of 168"},{"label":"Questrade","kind":"brand","site":"questrade.com","value":6.5,"Answers naming it":"11 of 168"},{"label":"Assante","kind":"brand","site":"assante.com","value":5.4,"Answers naming it":"9 of 168"},{"label":"National Bank Financial","kind":"brand","site":"nbfwm.ca","value":5.4,"Answers naming it":"9 of 168"},{"label":"Scotia Wealth Management","kind":"brand","site":"scotiawealthmanagement.com","value":3.6,"Answers naming it":"6 of 168"}]},{"number":2,"id":"fig-engine","name":"Engine by engine","finding":"ChatGPT leads with the banks, Google AI Overview with Wellington-Altus, and Perplexity names few firms.","scope":"Same 28 questions, per engine","caption":"Share of each engine’s 56 answers that name each firm, pooled over two runs.","unit":"%","series":["ChatGPT","Perplexity","Google AI Overview"],"rows":[{"label":"RBC Wealth Management","kind":"brand","site":"rbcwealthmanagement.com","value":35.7,"value2":14.3,"value3":21.4},{"label":"TD Wealth","kind":"brand","site":"td.com","value":35.7,"value2":8.9,"value3":8.9},{"label":"BMO Private Wealth","kind":"brand","site":"bmo.com","value":33.9,"value2":8.9,"value3":19.6},{"label":"Wellington-Altus","kind":"brand","site":"wellington-altus.ca","value":23.2,"value2":1.8,"value3":33.9},{"label":"CIBC Wood Gundy","kind":"brand","site":"cibc.com","value":26.8,"value2":5.4,"value3":23.2},{"label":"Richardson Wealth","kind":"brand","site":"richardsonwealth.com","value":26.8,"value2":3.6,"value3":14.3},{"label":"Nicola Wealth","kind":"brand","site":"nicolawealth.com","value":10.7,"value2":1.8,"value3":25},{"label":"Raymond James","kind":"brand","site":"raymondjames.ca","value":12.5,"value2":8.9,"value3":21.4},{"label":"Harbourfront Wealth","kind":"brand","site":"harbourfrontwealth.com","value":5.4,"value2":1.8,"value3":12.5},{"label":"Canaccord Genuity","kind":"brand","site":"canaccordgenuity.com","value":8.9,"value2":0,"value3":10.7},{"label":"National Bank Financial","kind":"brand","site":"nbfwm.ca","value":10.7,"value2":0,"value3":5.4},{"label":"Wealthsimple","kind":"brand","site":"wealthsimple.com","value":8.9,"value2":3.6,"value3":8.9},{"label":"Questrade","kind":"brand","site":"questrade.com","value":5.4,"value2":5.4,"value3":8.9},{"label":"Assante","kind":"brand","site":"assante.com","value":7.1,"value2":1.8,"value3":7.1},{"label":"Scotia Wealth Management","kind":"brand","site":"scotiawealthmanagement.com","value":5.4,"value2":0,"value3":5.4}]},{"number":3,"id":"fig-volume","name":"How much each engine names","finding":"ChatGPT names 98 firms across its answers, Google AI Overview 57, and both name a firm on most buying questions.","scope":"56 answers per engine","caption":"Firm mentions across each engine’s 56 answers, pooled over two runs.","unit":"count","series":["value"],"rows":[{"label":"ChatGPT","kind":"brand","value":257,"Firms named":"98","Answers naming a firm":"36 of 56"},{"label":"Perplexity","kind":"brand","value":90,"Firms named":"63","Answers naming a firm":"21 of 56"},{"label":"Google AI Overview","kind":"brand","value":177,"Firms named":"57","Answers naming a firm":"34 of 56"}]},{"number":4,"id":"fig-sources","name":"Most cited domains","finding":"A US newspaper’s advisor guides are cited in more answers than any Canadian firm or regulator.","scope":"168 answers, 3 engines","caption":"Share of the 168 answers that cite each domain at least once, pooled over two runs.","unit":"%","series":["value"],"rows":[{"label":"wsj.com","kind":"domain","site":"wsj.com","value":19.6,"Citations":"104","Pages cited":"11"},{"label":"rbcwealthmanagement.com","kind":"domain","site":"rbcwealthmanagement.com","value":18.5,"Citations":"105","Pages cited":"57"},{"label":"td.com","kind":"domain","site":"td.com","value":16.7,"Citations":"80","Pages cited":"30"},{"label":"bmo.com","kind":"domain","site":"bmo.com","value":14.9,"Citations":"76","Pages cited":"57"},{"label":"ciro.ca","kind":"domain","site":"ciro.ca","value":14.3,"Citations":"192","Pages cited":"101"},{"label":"wealthprofessional.ca","kind":"domain","site":"wealthprofessional.ca","value":14.3,"Citations":"95","Pages cited":"51"},{"label":"canada.ca","kind":"domain","site":"canada.ca","value":11.9,"Citations":"46","Pages cited":"22"},{"label":"reddit.com","kind":"domain","site":"reddit.com","value":11.3,"Citations":"25","Pages cited":"21"},{"label":"wellington-altus.ca","kind":"domain","site":"wellington-altus.ca","value":10.1,"Citations":"21","Pages cited":"18"},{"label":"moneysense.ca","kind":"domain","site":"moneysense.ca","value":10.1,"Citations":"19","Pages cited":"10"},{"label":"advisor.ca","kind":"domain","site":"advisor.ca","value":8.9,"Citations":"35","Pages cited":"23"},{"label":"linkedin.com","kind":"domain","site":"linkedin.com","value":8.9,"Citations":"17","Pages cited":"15"},{"label":"cibc.com","kind":"domain","site":"cibc.com","value":7.7,"Citations":"25","Pages cited":"15"},{"label":"newswire.ca","kind":"domain","site":"newswire.ca","value":7.7,"Citations":"17","Pages cited":"11"},{"label":"milliondollarjourney.com","kind":"domain","site":"milliondollarjourney.com","value":7.7,"Citations":"13","Pages cited":"5"}]},{"number":5,"id":"fig-source-types","name":"Sources by type","finding":"Company sites, publishers and regulators supply nearly three citations in four.","scope":"2,274 citations, 3 engines","caption":"Share of all 2,274 citations by type of source, across three engines and two runs.","unit":"%","series":["value"],"rows":[{"label":"Company sites","kind":"sourceType","value":30.1,"Citations":"684"},{"label":"News and publishers","kind":"sourceType","value":24.7,"Citations":"562"},{"label":"Government and institutions","kind":"sourceType","value":19.1,"Citations":"434"},{"label":"Directories and rankings","kind":"sourceType","value":9.1,"Citations":"208"},{"label":"Forums and communities","kind":"sourceType","value":2.1,"Citations":"47"},{"label":"Social media","kind":"sourceType","value":2.1,"Citations":"48"},{"label":"Review sites","kind":"sourceType","value":0.8,"Citations":"19"},{"label":"Unclassified","kind":"sourceType","value":12,"Citations":"272"}]}]}