Independent vs Bank · Canada
ChatGPT, Perplexity and Google AI Overview answered "Which Canadian wealth management firms are not owned by a bank?" 6 times between 2 and 3 October 2026, and named Assante in 4 of those answers. After Assante come Raymond James (4) and Wellington-Altus (4). They cite cifinancial.com more than any other source, 5 times, ahead of jcic.ca with 5.
| Firm | Answers | |||
|---|---|---|---|---|
| 12th | 2nd | 3rd | 4/6 | |
| 3rd | 7th | 6th | 4/6 | |
| 2nd | – | 1st | 4/6 | |
| 13th | 1st | 2nd | 3/6 | |
| – | – | 7th | 2/6 | |
| 1st | – | – | 2/6 | |
| – | – | 5th | 2/6 | |
| 11th | – | – | 2/6 | |
| 7th | – | – | 2/6 | |
| – | – | – | 1/6 | |
| 4th | – | – | 1/6 | |
| – | 4th | – | 1/6 | |
| – | 6th | – | 1/6 | |
| 8th | – | – | 1/6 | |
| DDewdney & Co. | 9th | – | – | 1/6 |
| – | – | – | 1/6 | |
| – | – | – | 1/6 | |
| – | – | – | 1/6 | |
| JJCIC Asset Management | 6th | – | – | 1/6 |
| – | – | 4th | 1/6 | |
| – | – | – | 1/6 | |
| PPembroke Management | 5th | – | – | 1/6 |
| – | 3rd | – | 1/6 | |
| 10th | – | – | 1/6 | |
| – | 5th | – | 1/6 | |
| – | – | – | 1/6 |
Each engine's place in its latest answer: ChatGPT 3 October 2026 · Perplexity 3 October 2026 · Google AI Overview 3 October 2026
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