The Prompt Group

Skincare brands · Canada

e.l.f.

elfcosmetics.com144 answersCollected Methodology v1

Rank
31sttiedof 105 brands
Questions named in
2of 50
1.4%of AI answers
  • Named first1
  • Named later1
  • Not named142

Named alongside most often

Free dashboard

Open e.l.f.'s dashboard

ChatGPTPerplexityAI Overview
Rank on each engine
Named first, by engine
Topics it leads, of 6
Average position

Share of AI answers, topic by topic

e.l.f.
0%5%10%Brand Choice andValueSkin Concernsand TreatmentsEverydaySkincare…Routines andSafetySkin Type andLife StageWhere to Buy inCanada

By topic

The questions where AI recommends e.l.f.

  1. 01What are the best cruelty-free skincare brands in Canada?1 of 3ATTITUDEGraydon SkincareThe OrdinaryAnnanda Chaga+7
  2. 02Which eye cream actually reduces dark circles?1 of 3The OrdinaryCaudalieDr. Dennis GrossEstée Lauder+2

e.l.f. on each engine, question by question

e.l.f.'s place in each engine's latest answer, question by question
QuestionChatGPTPerplexityAI OverviewNamed first
Which eye cream actually reduces dark circles?Not namedNot named1stRoC
What are the best cruelty-free skincare brands in Canada?Not namedNot named7thThe Ordinary
Which retinol products are best for beginners?
Where can I buy skincare in Canada with free shipping and easy returns?
Which skincare brands are good for men who want something simple?
Which skincare brands are best for acne-prone skin?
Which skincare brands have the best reviews from real customers?
Which skincare brands are made in Canada?
What is the best skincare for mature skin over 60?
Where can I put together a full skincare routine for under $60 in Canada?
e.l.f.'s place on all 44 questions, on every engine, with each answer word for wordUnlock free →

e.l.f. vs its closest competitors in AI answers

e.l.f.1.4%vs2answers name bothThe Ordinary14.6%Named together in 2 answersCompare →e.l.f.1.4%vs1answers name bothAnnanda Chaga0.7%Named together in 1 answerCompare →e.l.f.1.4%vs1answers name bothATTITUDE4.2%Named together in 1 answerCompare →e.l.f.1.4%vs1answers name bothCaudalie0.7%Named together in 1 answerCompare →e.l.f.1.4%vs1answers name bothDr. Dennis Gross0.7%Named together in 1 answerCompare →Every matchup, engine by engineHow ChatGPT, Perplexity and Google AI Overview rank e.l.f. against each of these, in its dashboard.Unlock free →

e.l.f. against each rival, engine by engine

Named first when both appear: e.l.f.the rival

Against each close rival, who each engine names first when both e.l.f. and the rival appear
e.l.f. againstChatGPTPerplexityAI Overview
The OrdinaryNever togetherNever together11
Annanda Chaga
ATTITUDE
Caudalie
Dr. Dennis Gross
e.l.f. against every rival on each engine, topic by topic, with the answers that name you bothUnlock free →

The sources AI cites when it names e.l.f.

Domains cited in the AI answers that name e.l.f.
DomainCitationsPages
google.com6
youtube.com4
clinique.ca2
nytimes.com2
reddit.com2
dove.com1
elfbeauty.com1
facebook.com1
instagram.com1
tiktok.com1
Summary for citation

e.l.f. is named in 1.4% of 144 AI answers about skincare brands in Canada, collected from ChatGPT, Perplexity and Google AI Overview on 6 October 2026. The ranking puts e.l.f. tied for 31st among 105 skincare brands, level with 12 other brands. e.l.f. and The Ordinary appear together in 2 answers, more than with any other brand.