Research

What AI recommends in Canada

What AI answer engines tell Canadian buyers: which brands they name, which sources they trust, and where a Canadian company is missing from an answer about its own market.

Category benchmarkCanada, English prompts

Canada's mortgage answer gap: which lenders and brokers does AI actually name?

We put 48 unbranded mortgage questions through ChatGPT, Perplexity and Google AI Overviews, twice each, and read the 288 answers one at a time. The company named most often turns up in one answer in nine. The three engines do not agree on who leads. Google returned nothing at all on half the answers we read.

ChatGPTPerplexityGoogle AI Overview

Anton SopovCollected 14 Sept 2026

Category benchmarkCanada, English prompts

Which cybersecurity provider does AI recommend in Canada?

There is no single answer. ChatGPT names CrowdStrike first, Perplexity names eSentire first, and Google AI Overview names a provider a quarter as often as ChatGPT does. We put 45 unbranded buying questions to all three, three times over, read the 405 answers, and counted 176 providers with no one above 11.7 percent.

ChatGPTPerplexityGoogle AI Overview

Anton SopovCollected 4 Sept 2026

Research in other markets

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