02AI Brand Tracking

See where AI recommends your competitors instead of you.

Your customers ask ChatGPT, Gemini and other AI assistants which brand to choose. We show you who gets named, where you're missing, and which answers you can take from bigger competitors.

See who AI recommends instead of me See how it works

Platforms tracked
Delivered through: Slack, Microsoft Teams or email
Method: The same method as the Answer Index, with buyer questions that never name a brand
Runs: Continuously, on a fixed schedule

Step 1 of 3The dashboard reads every engine every week, and flags what needs attention.

Illustrative: eight weeks of AI visibility for The Prompt Group against three unnamed agencies.

What is AI brand tracking?

AI brand tracking measures how AI assistants represent your company when buyers ask about your category. We put the questions your buyers ask to ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews on a fixed schedule, then report how often you are named, how you are described, which competitors appear and which sources each answer cites.

Built for

Companies that suspect AI assistants recommend a competitor and need evidence
Categories where buyers research with AI before they build a shortlist
Teams that need a baseline before investing in AI search

How is AI brand tracking different from web analytics?

Compared on	Web analytics	AI brand tracking
What it measures	Visitor behavior on your website	The answers AI assistants give before a visit
A buyer chooses a competitor in Perplexity	No record	The answer, the companies named and the sources cited
Competitor visibility	Not measured	Measured question by question
Inaccurate information about you	Not detected	Identified by engine
Reporting	A dashboard your team has to check	Briefings in Slack, Teams or email

What does AI brand tracking measure?

Share of AI answers
The percentage of relevant answers that name your company, tracked over time and broken down by engine and market.
Competitive share
The same measure for every competitor that appears, showing which companies lead on which questions and by how much.
Brand description
What each engine says your company does and who it serves. Inaccurate or outdated statements are flagged with the answer they appeared in.
Cited sources
The websites, publications, review platforms and forums each answer draws on, including the sources that support competitors.
Results by engine
ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews often answer the same question differently. Results are reported for each one.
Product visibility
For retail and ecommerce brands, how individual products are ranked and compared when buyers ask what to buy.

How does AI brand tracking work?

Define
We agree the buyer questions, competitors, AI platforms and markets to track.
Monitor
We query each platform on a fixed schedule and record every answer.
Analyze
We identify changes in visibility, descriptions, citations and competitive position.
Brief
Your team receives the findings with priorities and recommended actions.

Which services act on AI brand tracking findings?

1 · FoundationAI Website Infrastructure
Fixes the technical issues that stop AI from reading your site, when tracking shows they are the cause.
2 · MeasureAI Brand Tracking
You are here
3 · ImproveAI Brand Optimization
Corrects inaccurate information and builds the citable sources that close the gaps tracking finds.
4 · ActivateAI Campaign Activation
5 · AmplifyAI Advertising
Paid placement inside AI assistants for questions where you are not yet named organically.
6 · EnableAI Search Strategy & Training

FAQ

Frequently asked questions about AI brand tracking

How often AI assistants name your company when answering your buyers’ questions, how they describe you, how you compare with competitors and which sources they cite. Measurement runs continuously, so changes are visible over time.

ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google AI Overviews. We add a platform when it starts to influence purchase decisions in your category.

Web analytics measures visits to your website. Much AI-assisted research ends without a visit, so it never appears in analytics. AI brand tracking measures the answers themselves.

Through Slack, Microsoft Teams or email, with a summary of what changed, the likely cause and the recommended next step.

You can act on the findings with your own team, or engage us through AI Brand Optimization to correct inaccurate information and strengthen the sources AI relies on.