AI Campaign Activation
Every campaign you run
now ends in an AI answer.
Launches, seasonal peaks, sponsorships, brand moments. Each one sends people to AI with questions, and whoever owns the answers captures the demand you paid to create. We make sure that's you.
The film+312 asks
The creatorsquiet
The chatterquiet
The shelfquiet
Buyers are starting to ask…
…prepared before the moment peaks.
The Shift
You create the demand. AI decides who captures it.
A campaign lands and people start asking: is it worth it, what do others say, how does it compare. They used to search your name. Now they ask AI, and the answer decides whether your spend converts or hands the moment to a competitor. Most brands never connect the two.
What We Do
AI Search, built into every campaign you run.
We sit inside your marketing calendar and run the AI side of every activation, from planning through the readout. Before the campaign breaks, the answers are ready. While it runs, we watch them move.
Ready before the moment peaks
We map the questions each moment will generate and prepare the sources AI leans on before demand arrives, not after.
Every channel, one story
TV, retail, social, influencer, PR. Wherever the campaign runs, the questions it creates get answered accurately, favorably, and aligned with your brand.
Spend that works twice
The dollars that build awareness now also build the answer, so each activation leaves your brand stronger than it found it.
An Extension of Your Team
One activation. Every channel. One answer.
A 360 activation does not stop at media. We plug into the same brief, calendar, and data your channel teams run on, and connect the campaign to the AI answers it sets off.
Step 1
We join the brief
Campaign goals, media plan, creative, and timing land with us the same day they land with your channel teams.
Step 2
We fuse the signals
Search trends, social listening, retail data, and live AI answers combine into the question map the campaign will trigger.
Step 3
We activate with the channels
TV, retail, social, influencer, PR. As each channel goes live, the questions it creates already have answers waiting.
Step 4
We close the loop
Share of recommendation, accuracy, and sentiment, reported against the pre-launch baseline and fed into the next brief.
Connected across your channels and the engines
One Connected System
Campaigns spike. The system holds the ground they take.
FAQ
Questions teams ask before they start.
It makes AI Search a standing component of every campaign you run. Campaigns make people curious, and that curiosity now flows into AI. We prepare, monitor, and shape the answers those questions get, so the demand you create converts to you.
No. Any campaign that makes people ask questions qualifies: product launches, seasonal peaks, B2B events, rebrands, sponsorships, announcements. If the moment sends people to AI, it's in scope.
In planning, alongside creative and media. Preparing the answer takes lead time because AI leans on sources that need to exist before the questions spike. We can join late, but earlier is cheaper and wins more.
Optimization is the always-on work of shaping what AI believes about your brand. Campaign activation is the same discipline pointed at a moment in time, synced to your marketing calendar and measured against a specific push.
We benchmark the campaign's question set before launch, track how the answers move while it runs, and report share of recommendation, accuracy, and sentiment against that baseline after.