Insights

Articles

Research and analysis on AI search optimization, machine-readable web architecture, and the infrastructure decisions that determine which brands AI models recommend.

Split card contrasting Perplexity at one third of a three platform visibility score against its 1.3 percent share of AI assistant web visits.

AI Brand Tracking9 min read

Should We Be Tracking Perplexity as Part of Our AEO Strategy?

Yes, keep tracking Perplexity. No, it should not carry a third of your score. Similarweb put it at 1.3 percent of AI assistant visits. Here is how to reweight and retest.

Anton SopovSep 10, 2026

Strategy7 min read

What a Visibility Score Cannot Tell You About How AI Sells Your Brand

Your visibility score answers one question: does AI mention you. It cannot tell you what the answer said, whether it held up, or whether the buyer quietly went elsewhere.

Anton SopovSep 3, 2026

Every week you wait, the answer hardens against you.

Book a demo. We present a quantified view of where you rank against competitors in AI answers today, what it is costing you, and the moves that change the standings before the lead becomes permanent.

Book a Demo