06AI Search Strategy & Training

Train your team to beat bigger brands in AI search.

Your customers now ask AI what to buy. We give your team the strategy, playbooks and training to win those answers in-house, so you can compete with bigger brands without paying an agency forever.

Train my team on AI search See how it works

For: Marketing, content and web teams
Delivered in: Slack or Microsoft Teams, with workshops in your calendar
Your team keeps: Playbooks, templates, a checklist and review standards
Ends when: Your team can run the program on its own

Week 1Two workshops with your team, in your office

Illustrative: two workshops, then each person on your team owns one part of the work. Fernhill is a fictional client.

What is AI search training?

AI search training teaches your marketing, content and web teams how AI assistants choose which companies to recommend, and how to influence those choices. We audit your current visibility, build a plan tied to commercial priorities, and work through your own pages with your team until they can run the program without us.

Built for

Companies that want to manage AI search in-house
SEO and content teams being asked about AI without an established approach
Organizations that want a plan and shared standards before they hire

Should AI search be run by an agency or in-house?

Compared on	Agency-run	In-house with training
Who does the work	The agency	Your team, with our coaching
What you keep when the contract ends	Reports	Skills, playbooks and standards
Time to ship a fix	Depends on the agency’s queue	As soon as the page owner makes the change
Best suited to	Teams without capacity to take it on	Teams that want long-term ownership

What does AI search training include?

Audit and plan
Where AI names your company, where it names competitors and why, followed by a prioritized plan your team can start on immediately.
Workshops
How answer engines find and cite sources, how to write pages they quote and how to earn mentions on other websites, practised on your own pages.
Lasting standards
Templates, a checklist and a review process that keep new pages ready after the engagement ends.

How does an AI search training engagement work?

Assess
We review how AI answers questions in your category and where your team’s skills stand today.
Plan
We build a prioritized roadmap tied to revenue and matched to your team’s current skills.
Train
We run hands-on sessions with your marketing, content and web teams on live projects.
Hand over
We deliver templates, checklists and standards your team keeps using after we step back.

Which services does AI search training cover?

1 · FoundationAI Website Infrastructure
The technical standard we train your team to apply to every page.
2 · MeasureAI Brand Tracking
The measurement your team uses to set priorities and report results.
3 · ImproveAI Brand Optimization
The process your team learns for correcting inaccurate information and winning priority questions.
4 · ActivateAI Campaign Activation
5 · AmplifyAI Advertising
6 · EnableAI Search Strategy & Training
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FAQ

Frequently asked questions about AI search training

The people who will own AI search inside your company, usually the marketing, content and web teams. They receive the strategy, playbooks and workshops, so the expertise stays with your organization.

Through Microsoft Teams or Slack. Training, questions and reviews happen in the tools your team already uses.

Not necessarily. Some companies have us run the work and others prefer to run it themselves. Training is for the second group, and teams can start with managed services and move to training later.

Assess how AI describes your company, publish changes that get cited and maintain visibility as models update. By the end of the engagement your team can plan and run the following quarter on its own.

It is scheduled around your team, usually as a series of workshops and hands-on reviews rather than a single session. We stay involved until your team no longer needs the support.