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About The Prompt Group

The Prompt Group is a boutique AI Brand Strategy & Agentic Discovery firm. We advise, recommend and activate the strategies that help companies win in AI Search, where AI-powered recommendations increasingly influence consumer trust, consideration and purchase decisions.

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Founded
2026
Based in
Toronto, Canada
Founder
Anton Sopov
Anton Sopov, Founder and CEO of The Prompt Group
Anton Sopov, Founder and CEO

What The Prompt Group does

Starting with your company’s strategic priorities and objectives, we monitor, measure and recommend strategies to strengthen your brand’s discoverability, presence and reputation across AI-generated answers. We leverage AI Search to amplify the campaigns, activations and seasonality you are already running, helping you outperform competitors while maximizing the efficiency and return on every marketing dollar invested.

  1. AI Website InfrastructureFoundation
  2. AI Brand TrackingMeasure
  3. AI Brand OptimizationImprove
  4. AI Campaign ActivationActivate
  5. AI AdvertisingAmplify
  6. AI Search Strategy & TrainingEnable

About Anton Sopov

Anton Sopov is the founder and CEO of The Prompt Group. He began in consumer research and AI product work for Fortune 500 brands, and since 2022 has built two companies in AI search.

  1. Founder and CEO, The Prompt Group

    2026 to now

    Founded on everything before it: a boutique AI Brand Strategy & Agentic Discovery firm that helps companies measure, understand, recommend and amplify their strategic priorities and marketing campaigns inside AI Search.

  2. Co-founder, Indexy

    2025

    Built on the expertise and customers of Search Valet to raise a pre-seed round and build an AI search platform, turning what the advisory work had proven into software.

  3. Founder, Search Valet

    2022

    Where Anton first put his interest in the future of consumer and business discovery to work. Through Search Valet he began helping businesses understand, and take control of, how they appeared inside AI answers.

  4. AI Product Manager, Upsiide

    Took the research he had run for clients and built it into Upsiide, DIG Insights’ proprietary platform, designing AI workflows natively into the product. Upsiide is used worldwide for first-party consumer research and innovation testing.

  5. Quantitative Strategy, DIG Insights

    Led large-scale innovation research for Fortune 500 brands across consumer goods, finance, foodservice and healthcare, turning what consumers said into the evidence behind new products, launches and portfolio decisions.

  6. HBA, Ivey Scholar, Ivey Business School

    Now a guest lecturer

    Graduated from the Ivey Business School at Western University with an Honours Business Administration, as an Ivey Scholar in the top 10% of his class. Anton returns each semester to guest lecture in Ivey’s marketing, sales and entrepreneurship courses, drawing on his work as an entrepreneur to show students how AI is changing the way buyers find and choose brands.

Where to find Anton

Or write to him directly at [email protected]

How an engagement with The Prompt Group runs

  1. Measure

    We agree the buyer questions, markets, competitors and AI tools that matter, and establish how often each AI tool recommends you today.

  2. Diagnose

    We trace the sources behind those answers, on your own site and across the reviews, publications and directories AI cites.

  3. Recommend

    We compare how AI describes you with how you position yourself, and set out the changes, ranked by impact.

  4. Activate

    We make the approved changes, on your site and beyond, align them with your campaigns and measure what moved.

Pilot
Three to six months
Reporting
Daily tracking, a report every two weeks
Approval
Nothing published without your sign-off

The Prompt Group’s method is public

The Answer Index

Which companies AI recommends, category by category, from questions that never name a brand. So far: 5 boards, 303 companies ranked and 1,311 AI answers read. Client tracking runs on the same method.

Who AI names: cybersecurity providers, Canada

  1. CrowdStrike11.7%
  2. Arctic Wolf8.7%
  3. Sophos8.6%
  4. eSentire7.1%
  5. Rapid74.2%
Share of 405 AI answers, collected September 4, 2026 →

The Delegation Curve

Our model of how far buyers in a category have handed the work of choosing to AI, and what it takes to still be the recommendation several questions later.

  1. 01Human Choice
  2. 02AI-Assisted
  3. 03Dual Choice
  4. 04AI-Delegated
  5. 05Agentic Choice
Five degrees of delegation, from the person choosing to the AI choosing. Read the model →

Questions about The Prompt Group

Anton Sopov founded The Prompt Group in 2026 and is its CEO. He began in Quantitative Strategy at DIG Insights, then built AI workflows into its Upsiide platform. In 2022 he founded Search Valet, an AI search advisory, and in 2025 co-founded Indexy, an AI search platform. He is an Ivey Scholar and guest lecturer at Ivey Business School.

The Prompt Group is based in Toronto, Ontario, Canada. Its Answer Index research is collected on Canadian prompts.

Agentic discovery is a buyer handing the work of choosing to an AI assistant, which researches, compares and shortlists brands for them. The brand is no longer pitching only a person; it is being read by the AI that decides the shortlist.

With a free 30-minute AI search briefing on how AI describes your brand today and who it recommends instead. Work then runs as a three-to-six-month pilot.

Get recommended by

A free 30-minute briefing on where AI recommends you, where it leaves you out, and which competitors it names instead.

Get my AI briefingOr see who AI recommends in your market →