The Answer Index / Mortgage lenders
Which mortgage lenders does AI recommend?
A different set in every market. Banks, monolines, brokerages and comparison sites, as AI answers the questions people ask on the way to a mortgage. One board per country, each built from questions that name no company, so every name in it was chosen by the engine.
ChatGPTPerplexityGoogle AI Overviewmeasured on every board
ChatGPT
Perplexity
Google AI Overview17 mortgage lenders named by AI so far
- 1
- Market measured
- 17
- Companies named
- 288
- AI answers read
- 3
- Markets in collection
Mortgage lenders by market
The same questions put to the same engines in 4 markets. The companies that come back are not the same set, and usually not in the same order.
Canada
United States
United Kingdom
AustraliaOther categories
Every category leads with the company AI names most in it.
- Wealth management firmsCanadaRBC Wealth Management23.8%2BMO Private Wealth20.8%3Wellington-Altus19.6%4CIBC Wood Gundy18.5%
- Cybersecurity providersCanadaCrowdStrike11.7%2Arctic Wolf8.7%3Sophos8.6%4eSentire7.1%
- Aluminum extrudersCanadaDajcor Aluminum21.9%2Can Art7.4%3Hydro7.0%4Apex Aluminum Extrusions4.3%
- Skincare brandsCanadaCeraVe25.3%2La Roche-Posay23.3%3The Ordinary14.0%4Vanicream10.0%
Every week you wait, the answer hardens against you.
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